Web design and digital marketing are always changing, every year new trends emerge around you. And we must know how to adapt to them and always keep in mind that the internet is a constantly changing world. And we cannot be left behind.
For this reason, being up-to-date is something that should enter our day to day, as well as seeing what is moving at all times in our sector.
Today I am going to show you what the web design trends of 2020 are so that you can be up to date at all times and not stay “out”. Prepared? Go for it!
Surely you have heard that less is more, and with good reason, since sometimes we try to cover on the same page many of the actions that the user must perform, losing the final focus.
Simple and clean pages are not only more attractive to the eye, but tend to convert better, since it is easier to capture the user’s attention when we are dealing with a more linear design than one full of elements.
This trend continues year after year.
A web page full of colors or elements that saturate is no longer useful, we must be clear and focus.
I am going to show you the example of Apple, which, as you already know, is the king of “less is more”, so you can see how it uses this on its website.
The custom of every designer is to start with the desktop version, but with the new Google algorithms this has to change and we must focus on the “mobile first”.
Your website should look good on all devices, but you have to try to optimize it very well for mobile .
It is no longer useful that it is simply “responsive”, we must try to get the page visitor to reach the target on mobile by doing the minimum scroll possible.
Adidas knows how to do this, and in its “Above the Fold” (first section of the main page) it shows several calls to action, such as the download of the app, the chat or buttons that take you to the collection.
I’m sure you have read “content is king”, “video is king”, even “Google is king”. But no, the user is king.
We must design with users in mind. If we have good content for them, we will have good content also facing Google.
A positive user experience is essential and will determine how confident you are with the website you are currently visiting.
But how can I know if this satisfaction is positive? Very simple, measuring.
We must analyze how users are behaving through our website, and for this we have a lot of techniques such as heat maps, session recordings, analytics from the website itself, etc.
I show you an example of how I do it on my website through heatmaps.
A fast loading speed is always a trend and never goes out of style, since it is a differentiating factor within a website.
What good is an awesome web design if it takes 6 seconds to load?
We must carry out proper maintenance and monitoring of the web , whether it is a WordPress, Prestashop, Magento or what we have, since all the tools are obsolete and we must keep them up-to-date in the best possible way
In addition, if we have a website where we install new plugins or functionalities, the ideal is that every time we make a change of this type we analyze the website with tools and see if everything is in order.
A fast website will not only improve the user experience, but Google will be able to track content faster and prioritize it over other websites where you have spent more time crawling.
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The simple fonts are always trend in design as they are easily readable for everyone.
Sometimes we put calligraphic fonts that can be very aesthetic and give a touch to the web, but as I have said a few points above, the user is king and we have to make browsing easy.
We must reward usability and easy reading before design and aesthetics, since they can be very attractive for us, but not for others.
The design studios and marketing agencies know this, and InboundCycle a simple and very visual letters are used.
There was a time when the famous “hamburger menu” became fashionable, and many websites continue to bet on it. But what are we achieving with this type of menu?
We are making users go one step further in their process towards our ultimate goal.
And this can cause us to lose many of them along the way. You have to try to simplify it and provide everything you need at all times as quickly as possible (and without having to click too many times).
Although no color goes out of style, there are always some that stand out year after year, and if there is anyone or something that can bring us closer to this, it is Pantone.
According to Pantone, the trend color for the year 2020 is “Classic Blue”, code 19-4052 TCX.
It is a tone that can be combined with white and gray tones to have a minimalist website, simple and with a special touch.
In addition, the company annually releases trend colors. Here is an image where you can see them year after year.
Animations are very visual effects that make a website very striking.
These serve to focus the user’s attention on a specific element.
But many go too far and end up filling their design with animations, being counterproductive due to both visual overload and resources. Use them, but without going overboard.
If we have an ecommerce, a services page or we sell a course (among other examples), a chatbot can be decisive in the buying process of a potential client.
The objective is to resolve the doubts of this person and to end up finishing the purchase process.
In addition, these chats increase the confidence of those behind them because they know that they will always have an advisor if they get lost.
I give you an example of my website with a WhatsApp chat in which users can speak to me directly with this app.
It is a way of generating trust and that visitors feel close to your project , since it is a “you to you”.
Texts bore many types of users, so we must adapt to our target audience and show them the content that most calls them visually .
The videos are a sure hit, as well as to learn more about the brand, increase user retention on the website, and this can be a benefit to the SEO positioning face.
The 3D and motion are fashionable, and we do not see many websites with this type of visual content and draw much attention.
It will be a way to differentiate yourself, as Elementor uses on its pages.
The big brands use it in their advertising campaigns and it works very well.
The storytelling is to tell stories , and is a widely used in the world of marketing to excite technical users.
Tell your story, tell why your project was born and connect with your audience in a more emotional way.
People will forget what you said, but they will never forget how you made them feel (Maya Angelou).
We see this technique a lot in the stories told by the lottery ads, and they are ads that always excite us with close families.
Design is a matter of taste, but it is good to know what are the trends that are taking more in each sector to try to use them and give a feeling of “modernity” on our websites.
Even so, as I have already told you, everything must be measured and analyzed to improve our web design and guide it more towards conversion, since there are probably sections in which we lose our users without knowing it.
It is important to follow trends, but it is also important to use them wisely and test them before implementing them with our audience.
What trends do you think will come in 2020 and stay in 2021? Do you know of any other trends this year that are not included in this list? Let me know in the comments section!