Create your own logo and make your business stand out
April 15, 2020
International SEO. All you need to know
April 15, 2020

Everyone wants their websites to be SEO friendly .

Efficient Search Engine Optimization (SEO) helps increase the ranking of your pages and the end result is that web users will visit your website much more. But SEO is not a magic wand that will solve all your problems.

It is not like taking a rabbit out of a hat. It is absolutely necessary to understand how and why it works. Before that, let’s try tagging the components that are part of creating a website.

We could associate the domains with the rent or the rent of a name. People buy domains and sell them with the intention of making a profit. In other words, domains are considered Internet real estate. Top Level Domains (TLDs) form the very foundation of your website because they are used in URLs to identify a web page.

Suppose you want to have a web page. Then you will need a place to put this domain. Precisely a hosting is that place on the internet where you can place the files of your web page and associate them with a name (domain) so that people can find it.

A hosting package is what gives space to your website on the Internet and web servers are what keep it running. Your website and its related domain are practically useless without an efficient hosting package.

Now that you know the essence of what a live website puts on the Internet, let’s look at the subject from another angle.

You need to decide how you want people to find you on the web. SEO is one of the main things to keep in mind for this to happen. It helps keep your website a high priority when it comes to search engines, which inevitably increases the number of visitors (organic traffic) you will receive.

Domain

Domain names have a very particular technical structure, I will try to talk about it here without going into too much detail.

A second level domain (SLD) is the text that appears just before your gTLD (for example, “.com”) in the URL structure.

You will be amazed to learn about the various factors involved in maintaining your website URL for SEO.

Domain relevance

The domain name associated with your website must be in context with your professional establishment or whatever the purpose of the website you have created.

SEO specialists prefer to buy domains that exactly match the brand or “brand” related to the trade or venture, or they will search for a keyword that can be used as an association to the product or service.

For example, if a state entity that needs a website for municipal procedures will look for something like “nombredelmunicipal.gob”. Search engines have no problem filtering out words that have no spaces in between (like the example above).

Hyphens and underscores count as alphanumeric characters and not as word spaces. Therefore, they should only be used when words need to be separated. Also be aware that excessive scripting could appear as spam to search engines.

Domain length

The shorter and more concise the domain name, the better. You don’t want to hire too long a domain because people tend to click on shorter URLs (Bitly-like links found on social media, for example) than those long and nasty ones. Long URLs could also reduce your search engine ranking.

Easy to remember: Once you’ve kept the above points under control, be sure to incorporate easy-to-register words that don’t take too long for web users to especially remember your customers.

Defensive domain registration

Companies register various domain names that are relevant to their products or services to ensure that they are not registered by others and thus avoid unfair copying or competition. From a business point of view, it is essential and not really an SEO tactic, however it is useful.

TLD or Top Level Domain

The introduction of the new gTLDs was to help Internet users associate certain functionality or activities with websites. For example, people know that a .tv extension will be about a streaming or TV show site, while .beer will be for beer fans and fans.

New gTLDs do not directly influence your SEO.

Although Google is indifferent to gTLDs by themselves, it highlights all the search keywords that are part of the URL. Suppose you have a website www.espaciofitness.club and your search includes a “gym,” then chances are they will find your site more quickly. Even though the “club” comes after the point, it is still highlighted because it is recognized as a keyword in this case.

If you plan to invest money in the purchase of a very specific domain that is not available to the general public, do a cost / benefit analysis and see if this domain association with your brand is really worth it.

Hosting

People don’t normally associate web hosting with SEO. But don’t be surprised by the fact that hosting plays a critical role in improving your search ranking.

Here are some things to keep in mind:

Uptime and hosting downtime

Uptime refers to the time that your website is online and active due to your hosting provider. The most obvious criterion is that you will need your website running 24 × 7.

If you have an eCommerce website, even 99% uptime could cause you to lose customers.

Downtime refers to how much time is not available, or down. Another factor that affects your search engine ranking is the availability of the website. Search engines, and especially Google, don’t like to redirect their users to unavailable websites.

Website speed

Search engines have now made page load speed an extremely important factor in their ranking algorithms. In other words, search engines prioritize websites according to their overall loading speed, and are therefore crucial to their search engine ranking.

Features and SEO plugins of your hosting

If your hosting provider offers you content management systems like Softaculous or WordPress that are well SEO-ready it might be an advantage to opt for them and use them to help you improve your search ranking.

There are also some SEO scripts that hosting providers can provide in their hosting plans or packages. These scripts are supplied with tools to help you track and increase the performance of your websites.

Here are some examples of SEO scripts you could use:

1. phplist
2. SEOpanel
3. Analytics

Type of hosting package

Shared hosting is the cheapest available package but it is less efficient from an SEO perspective. This is because websites hosted on a shared hosting server share a common IP address.

This could obscure the visibility of your search engine and therefore lower your ranking. The other option is to choose a VPS hosting where you basically pay to have your own server, so you have your own IP address with dedicated resources isolated from any other website.

Comments and reputation

Many hosting providers use marketing strategies to sell their products as they are companies that need to “sell” to make money.

In order to really know if companies offer real services, you should look for reviews and analysis of the services performed by real clients and experts.

Now that you understand the various components of a website and the impact it makes on your SEO, you really don’t need a magic wand or a “silver bullet” to achieve your goal.

Follow these simple tips, keep them in mind before creating your website, and feel free to share your experiences and comments below.

 

Leave a Reply

Your email address will not be published. Required fields are marked *

ASK FOR A BUDGET