On May 27, 2011, Law 13/2011, known as the Gambling Law, was approved in Spain. The following year the first online gambling houses appeared on Spanish soil, which include both sports betting houses and online casinos. Since then the number of companies in the gaming sector operating in Spain has not stopped growing. Gambling and gambling are booming. They live a moment of bonanza and it is difficult to imagine where the roof of this type of games is.
The first litmus test that the sector will have to face is the reform of the Gambling Law, which the Ministry of Consumer Affairs of Alberto Garzón, on whom this activity depends, and which was previously regulated by the Ministry of Treasury through the General Directorate for the Regulation of Gambling (DGOJ).
Until reaching this state of success, bookmakers and online casinos use, like any company, marketing actions that allow them to gain new users and retain existing ones. Let’s see some of them to understand the marketing of bookmakers.
Advertising investment is one of the best ways out there to position yourself in the market and remain present in the minds of citizens.
Gambling houses have learned to get the most out of every euro they spend advertising their companies, and a key element that has allowed us to optimize investment has been advertising segmentation, since we are talking about an activity that is aimed at a highly targeted target. specifically, especially that of bookmakers, whose main users are usually people who like sports.
The presence of bookmakers and casinos is so notorious at this time, that there are many politicians, consumers and citizens who expect their advertising to be limited in some way. What is clear is that it is very difficult to spend a whole day without having seen any announcement related to the game.
One of the most common ways that gambling houses have to approach players is through special offers, which include welcome bonuses and promotions.
Welcome bonuses are intended for users who register on a gaming platform for the first time. There are different types of welcome bonuses and each player must study the market and the different offers and stay with the operator who, among other things, presents him with the best welcome bonus. In general, there is usually an additional amount of money to add to that initial deposit that new registrations have to make, but they also sometimes include guaranteed spins and plays, extra spins … To redeem the welcome bonuses, generally, You have to meet a series of specific requirements, such as making a minimum number of plays.
Promotions and special offers are dedicated to loyalty to users who have already made at least one deposit. Their goal is for players to make new entries and continue playing with the game house in question. They are usually similar to those offered by welcome bonuses and usually have similar, if not identical, withdrawal conditions.
The e-mail marketing is the evolution of an old technique, but effective time: the mailshot. Today, with emails, the effectiveness of this technique and the speed of response have greatly increased, while allowing the costs of the action to be considerably reduced.
Again, segmentation becomes a fundamental element in obtaining better results.
Email marketing makes it possible to strengthen links with users and make them habitual. Communications are varied: from the classic welcome email that users receive when registering on a certain platform, to the congratulations of the birthdays of bettors and players, through information about special offers, irrevocable fees, spins and free spins , new games available …
Of course, it is a great way to gain presence, not to let users forget about these platforms.
Online casinos and bookmakers are aware of the power and strength of social media and that is why they also use it to reach all audiences. The objective of these companies is to viralize their content and their offers so that they become increasingly present in society. Retweets, forwards, shared content are the word of mouth of today and it is already known that there is nothing better for fame than the fact that they talk about you.